INFRASTRUCTURE
Aventus Global Trading is headquartered in Tecom, Dubai with a team of 75 professionals. As well as having 15 WHSmith stores spread across the UAE, Aventus Global Trading has an outstanding infrastructure, with a local distribution centre located in Ras Al Khor.
NBC – PRODUCT ZONES
Aventus Global Trading runs retail stores in locations that vary in many different ways; size, customer profile and dwell time. We are experts at flexing our space and product mix to fit the specific needs of each location.
A COMPELLING CUSTOMER PROPOSITION
In all our formats we recognize the importance of a comprehensive, vibrant and exciting retail environment to the customer experience
Through years of experience we have developed a winning retail combination using store design product mix, pricing and promotions and the ‘wow’ factor, to deliver the perfect shopping experience for our customers.
TAILORED PRODUCT MIX AND ENTICING PROMOTIONS
We understand that not all retail environments are the same, which is why we tailor our product offering to reflect the individual requirements of each location. We will also launch our new stores with a high energy, high impact programme of marketing activity and are committed to running a programme of events and promotions on an ongoing basis.
ATTRACTIVE OFFERS AND COMPETITIVE PRICING
We know that our prices play a major role in determining how our customers feel about us so we focus on value for money by always setting the right price. We also develop high impact rolling promotional to offer the customer great value for money whilst driving average transaction value via strong multi-buy promotions.
INVITING SHOPPING ENVIRONMENT
Through design led environments utilizing fixtures and fittings with a customer and commercial focus, WHSmith stores offer a dynamic and easy-to-shop experience. We will use layers of clear and striking communication to help customers navigate our stores and illustrate our range, choice, innovation and value for money.
USING TECHNOLOGY TO KEEP CUSTOMERS MOVING
Innovative solutions to ensure as many customers are served in the most efficient manner possible
SELF SERVICE CHECKOUTS
An easy-to-use flexible solution to reduce queues at key times, giving customers the choice to serve themselves or go through our operated tills.
This technology is currently operational in our UK estate and we are exploring avenues to implement this into our international stores.
PLASMAS AND FID
Our instore plasma screens are one of the most innovative and effective promotional tools around. Using these we run instore promotions, supplier branded advertising and estimated queue wait times.
In airports, we also have flight information display (FID) screens which ensure that customers know the status of their flight at all times. These are positioned in high visibility areas around the store and in the queue system.
QUEUE AND MOBILE TILLING
This fully portable hand-held device provides scanning capabilities via an electronic service belt wom by the sales assistant.
This technology allows us to:
- Print shelf edge and promotional labels at point of sale
- Create electronic pick lists for faster replenishment
- Perform price lookups on the shop floor
- Improve overall operational efficiency
CONTACTLESS PAYMENT
Integrated card readers supporting contactless credit and debit card payments for smaller transactions.
- Simple and easy to use-pin required
- Reduces transaction times by approximately 20 seconds
- Card readers conform to the latest near field communication(NFC) standards ready to support both cards and mobile phone payments.