Welcome to Aventus Retail


Aventus Global Trading is headquartered in Tecom, Dubai with a team of 75 professionals. As well as having 13 WHSmith stores spread across the UAE, Aventus Global Trading has an outstanding infrastructure, with a local distribution centre located in Ras Al Khor.


Aventus Global Trading runs retail stores in locations that vary in many different ways; size, customer profile and dwell time. We are experts at flexing our space and product mix to fit the specific needs of each location.

News and Magazines

  • World class range of best-in-class newspapers and magazines
  • A Broad selection of local and international titles
  • High volume fixturings to maximize face out displays


  • Selection of fiction, non-function, children’s and travel
  • Large promotional chart area and tables highlighting specific promotions
  • Prominent location within the store

Food & Drink

  • Snacks, confectionery, sandwiches and drinks
  • The zone layout is designed to minimize the time to purchase
  • Key promotional space to highlight great value multi-buy offer

Souvenirs, Gifts, and Stationery

  • Broad range of branded and own-label products
  • Fashion stationery and business professional ranges
  • Gifts and souvenirs*
  • Cards and wrap**

Everyday Essentials

  • Health and beauty products, over the counter medicines, travel accessories* and electronic products


In all our formats we recognize the importance of a comprehensive, vibrant and exciting retail environment to the customer experience

Through years of experience we have developed a winning retail combination using store design product mix, pricing and promotions and the ‘wow’ factor, to deliver the perfect shopping experience for our customers.



We understand that not all retail environments are the same, which is why we tailor our product offering to reflect the individual requirements of each location. We will also launch our new stores with a high energy, high impact programme of marketing activity and are committed to running a programme of events and promotions on an ongoing basis.



We know that our prices play a major role in determining how our customers feel about us so we focus on value for money by always setting the right price. We also develop high impact rolling promotional to offer the customer great value for money whilst driving average transaction value via strong multi-buy promotions.



Through design led environments utilizing fixtures and fittings with a customer and commercial focus, WHSmith stores offer a dynamic and easy-to-shop experience. We will use layers of clear and striking communication to help customers navigate our stores and illustrate our range, choice, innovation and value for money.


Innovative solutions to ensure as many customers are served in the most efficient manner possible



An easy-to-use flexible solution to reduce queues at key times, giving customers the choice to serve themselves or go through our operated tills.

This technology is currently operational in our UK estate and we are exploring avenues to implement this into our international stores.



Our instore plasma screens are one of the most innovative and effective promotional tools around. Using these we run instore promotions, supplier branded advertising and estimated queue wait times.

In airports, we also have flight information display (FID) screens which ensure that customers know the status of their flight at all times. These are positioned in high visibility areas around the store and in the queue system.



This fully portable hand-held device provides scanning capabilities via an electronic service belt wom by the sales assistant.

This technology allows us to:

  • Print shelf edge and promotional labels at point of sale
  • Create electronic pick lists for faster replenishment
  • Perform price lookups on the shop floor
  • Improve overall operational efficiency



Integrated card readers supporting contactless credit and debit card payments for smaller transactions.

  • Simple and easy to use-pin required
  • Reduces transaction times by approximately 20 seconds
  • Card readers conform to the latest near field communication(NFC) standards ready to support both cards and mobile phone payments.
  • Corporate Office

    Aventus Global Trading LLC (WH Smith)
    1310, 13th Floor, Grosvenor Business Tower
    Tecom, Dubai, UAE
    Tel: 04 435 6711
    Fax: 04 435 6710
    Email: info@aventusretail.com

  • WH Smith, Oasis Centre

    Shop No 116, Ground Level
    Dubai, UAE

  • WH Smith, Executive Towers

    Shop No 86, Zone 2
    Business Bay, Dubai, UAE

  • WH Smith, Dubai Marina Mall

    Shop No 039, Ground Floor
    Dubai, UAE

  • WH Smith, The Dubai Mall

    Shop No LG 125, Lower Ground Floor
    Dubai, UAE

  • WH Smith, Dubai Mall

    Shop No SF 186, Near Kidzania, Second Floor
    Dubai, UAE

  • WH Smith, Wafi Mall

    Shop No 259, Nile, Phase 3, First Floor
    Dubai, UAE

  • WH Smith, JW Marriott Marquis Hotel

    Shop No G-026-032B, Ground Floor
    Dubai, UAE

  • WH Smith, Abu Dhabi Airport – Arrivals

    Arrival Hall, Next to DU
    Abu Dhabi, UAE

  • WH Smith, Abu Dhabi Airport – Departures

    Abu Dhabi, UAE

  • WH Smith, University Hospital

    Hospital Bldg. Shop No G-4016, Ground Floor
    Sharjah, UAE

  • WH Smith, Yas Mall

    Shop No G 018, Ground Floor
    Abu Dhabi, UAE

  • WH Smith, Al Hamra Mall Ras Al Khaimah

    Shop No FF/28
    Ras Al Khaimah, UAE


Aventus Global Trading aims to act responsibly in our interaction with all stakeholders, including customers, suppliers, business partners, employees and the communities in which we operate.

WHSmith is now an established books, news and convenience retailer in the UAE with stores in Dubai Mall  (the largest mall in the world), the Al Wahda Mall (one of Abu Dhabi’s most established shopping destinations), Dubai Marina Mall, Executive Towers, Wafi Mall, JW Marriott Marquis Hotel, Oasis Centre, University Hospital Sharjah, Yas Mall, Al Hamra Mall Ras Al Khaimah and Abu Dhabi Airport.

At Aventus Global Trading we strive to be an outward-facing, customer-focused and responsive organisation that delivers on our promises.



With a vision of being the leading retailer within our formats, our business embraces innovation and thrives on the fast paced, entrepreneurial nature of retailing. Aventus Global Trading push the boundaries to set new standards and aim to consistently exceed expectations.

We are committed to growing and sustaining our business in the UAE market and wider Middle East region.

Our development plan envisages operating 20 mall outlets by the end of 2016 which will further enhance our brand presence and credibility in the region.