Our WHSmith Express brand offers a more selected mix of product categories specifically targeted at customers on-the-go. With a wide range of convenience products and services – drinks, snacks, confectionery, grocery, fresh food, hot coffee and more – our Express format delivers exactly what the traveller needs in a quick and convenient format.

It provides all the brand power, category authority and high levels of customer service of our larger WHSmith stores, delivered in a smaller format and with a dedicated focus on core essentials and impulse products.

Zoodle, one of our newest retail concepts, has been created with the younger customer in mind

These exciting new stores have been designed as a bright haven for all children up to the age of 14 years.  A bright and fun environment draws in shoppers with areas to interact and play with products.

This is a store that will keep the whole family entertained and offers the biggest and bestselling international brands such as Lego, Disney, Cadbury and Crayola.

The core product ranges include:

  • Books
  • Children’s activities
  • Toys
  • Games
  • Stationery
  • Confectionery and drinks
  • Gadgets and gifts

Zoodle will truly capture the imagination of children and parents.

A quirky, young brand offering unique gift products and electronic accessories

We have developed an exclusive range of Gadgetshop branded products that are innovative and exciting.

  • Gadgetshop Gifts – for her, for him, for the kids and even for the man who has everything, with tailored lines developed for key gift-giving occasions
  • Gadgetshop for Brains – gadgets for the technically minded with products such as iPhone and iPod covers, speakers for MP3players and digital photo frames
  • Gadgetshop Travel – a wide range of travel accessories to make your journey more enjoyable
  • Gadgetshop Science – a fun way to play and learn

We are also now developing a unique in-store proposition to further bring the Gadgetshop brand to life. We will be able to deliver Gadgetshop as a stand-alone store or a branded concession within an existing retail outlet.

Alongside a tailored NBC store, WHSmith is also able to deliver the perfect coffee offer.

Building upon our existing coffee shop expertise in over 40 High Street and hospital stores across the UK and Australia. WHSmith can deliver an inviting and high quality café experience for your customers, as part of the wider NBC offer.

With a full range of delicious food and snacks, mouth-watering cakes and pastries, world-leading coffee and tea brands and an option of selling a selection of locally sourced beverages, WHSmith Café provides the perfect mix of comfort and relaxation for the most discerning customer.

A full convenience store format offering for every customer requirement

WHSmith News, Books and Convenience (NBC) stores focus on true convenience and providing something for every customer. Stores are designed to accommodate a range of shopping patterns – from someone who wants to get in and out as quickly as possible, to someone who wants to take the time to browse our extensive range.

With stores located in areas that vary in many different ways; size, customer profile and dwell time, we are experts at flexing our space and product mix to fit the specific needs of each location.

We work collaboratively with our landlords and business partners to achieve mutually beneficial results. The product mix of our NBC stores is tailored to reflect the goals and customer mix of each location in which we operate.